Case Studies
Explore my portfolio featuring recent client success stories that highlight the results of my work.
Biggest Brags đ
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103
%
Engagement Rate
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480
%
Website Referrals
+
93
%
Follower Count
Explore my portfolio featuring recent client success stories that highlight the results of my work.
Engagement Rate
Website Referrals
Follower Count
Home improvement distributor with four physical branches across the U.S. and four e-commerce sites.
Each branch and site had individual branding and marketing efforts. Client wanted a cohesive marketing effort to build brand awareness for the parent company and drive traffic to all of the eight original brands. This included billboards, magazines, newspapers, and search engines. For social platforms, efforts were focused on Instagram, Facebook, YouTube, LinkedIn, and Twitter.
Engagement Rate
At month 1: doubled from 2.3% to 4.6% compared to last month of prior agency management
A multi-disciplinary artist and curator producing provocative performance art that celebrates marginalized identities and explores gender, sexuality, and racial justice through drag, burlesque, dance, and storytelling.
Client wanted to strengthen brand identity, grow brand awareness, increase revenue, promote event attendance, and organize their decade-long body of work. To accomplish these goals, strategies included expanding presence on social platforms, planning promotional shoots to create social content and marketing materials.
Engagement Rate
By Month 1: average rate of engagement across platforms for new profiles
This non-profit trade association is dedicated to advocating for the rights of workers in the shellfish industry through legislative lobbying. In addition to lobbying, the organization shares resources and relevant information with industry workers. Collaborating with marine biologists, scientists, researchers, politicians, and experienced farmers, the association possesses a wealth of knowledge to disseminate.
Objectives
- Build stronger brand awareness among workers within the industry
- Increase the number of followers to broaden outreach
- Drive traffic from social media to the website
- Highlight connections and collaborations within the industry
Strategy
- The target audience was defined as those most affected by legislation, including growers, farmers, and distributors of shellfish
- Focused social media efforts on LinkedIn, Instagram, and Facebook, chosen based on the target audience's demographics, platform types, and activity levels
- Established content themes around industry news, including updates on legislation, lobbying successes, scientific advancements, and available educational resources
Execution
- Posted frequency: once per week
- Types of posts included:Â highlights from the monthly newsletter, achievements in legislative campaigns, changes in policies affecting the target audience, relevant industry trends, utilized popular audio trends (e.g., the "Corn Song" and âFor me, I really like oystersâ)
- Encouraged engagement through collaborations with industry members of various expertise and experience levels via interviews
- Incorporated calls to action to drive website traffic
Website Referrals
Data collected from seven months before implementing the strategy compared to seven months afterward yielded the following results.
A 480% increase in total website referrals from social media, broken down as follows:Â
- Facebook: +827%
- Instagram: +338%
- LinkedIn: +200%
- Pinterest: +124% (all user-generated content)Â
Follower Count
Data collected from seven months before implementing the strategy compared to seven months afterward yielded the following results.
A 93% increase in total social media followers across platforms as follows:
- LinkedIn: +262%
- Facebook: +5%
- Instagram: +12
