EMBER BECKARY ✦ SOCIAL MEDIA STRATEGist
Strategy built to evolve.
I partner with businesses, startups, and agencies to spot the social media blind spots that cost them, then build a strategy designed to evolve as the business grows.
✦ HOW I WORK
Every idea comes with its reasoning
Most portfolios show finished content. This one shows the thinking that got there. Each case study walks through the problem, the idea, how it came to life, and why it worked. If you want someone who can explain the strategy behind every creative call, you’re in the right place.
✦ CASE STUDIES
The work, and the why behind it
Each project tackled a different problem. The approach stayed the same: understand who the brand is actually talking to, then build content that feels made for them.
SMC Creative House · Szechuan hotpot
The food was beautiful, but how do we make it stand out?
We gave the restaurant a personality instead of another feed full of food shots.
262K views, about 100× their average
View case study
AAA Distributor · Kitchen & bath
Surviving an acquisition, fighting Meta for access lost in the process
A growing marketing team needed systems before it needed more posts.
Best of Philly win + Architectural Digest
View case study
SMC Creative House · Teazzi boba
What does the housing crisis have to do with boba?
Content built for the people actually buying the $7 drink, starting with why they buy it.
9 shares vs an average of 2
View case study
✦ KIND WORDS
Pulled from LinkedIn recommendations. See more here.
Her proactive approach and willingness to go above and beyond to ensure the success of our social media initiatives were truly commendable.
Prajakta Maniyar · AAA Distributor
She showed great creativity designing and developing engaging content that boosted the traffic to our website. Several posts reached levels of engagement we had never experienced before.
Bob Rheault · East Coast Shellfish Growers Association
Growing everywhere except social?
That gap is more common than you’d think, and it’s almost always fixable with a clearer direction and the right systems behind it.
Let’s talk
Strategy built to evolve. ✦
Ember Beckary · Social Media Strategist