Strategy • Branding • Creative Direction • Social Management
Analytic Reporting • Copywriting • Leadership • Content Creation

Raised in the age of the internet, chronically online, and skilled in content creation, Ember established her career in digital marketing and social media. Her passion lies in filmmaking and producing content that entertains while conveying a distinct artistic perspective.

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Ember grew up in rural southeastern Pennsylvania and moved to Philadelphia to attend the Art Institute of Philadelphia, where she earned a Bachelor of Science in Advertising.

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Her prior experience includes a proven track record of producing consistent, high-quality strategic marketing materials, including both short- and long-form videos, digital graphics, and printed advertisements such as magazines and billboards. With proficiency in Google Suite, Adobe Creative Suite, social media management, analytical tools, and the online culture of social media platforms, Ember can maintain a strong and consistent visual identity across multiple channels.

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One of Ember’s standout qualities is her ability to manage multiple campaigns simultaneously while maintaining high organizational standards and attention to detail. She has handled creative strategies, scriptwriting, and administrative tasks such as schedule management, note-taking, and implementing file management systems. Additionally, she has coordinated relationships with external parties, including public relations firms and advertising agencies.

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In a single sentence, she skillfully blends analytical thinking with a spark of creativity.

Strategy

• Crafting tailored social media and branding strategies aligned with business goals, ensuring every marketing effort is impactful, cohesive and delivers the desired results.

Creative Direction

• Enhance your brand's visual identity with captivating graphics and compelling videos that effectively communicate your message across mediums and cohesively build brand awareness.

Profile Management & Reports 

• Skillfully handle publishing calendars and provide detailed performance reports for informed decision-making and continuous improvement.

Community Management 

• Manage public-facing customer service on social channels and websites, fostering positive connections and long-term loyalty.

Persuasive Copywriting

• Craft engaging content across platforms that captivates your audience and drives action.

Leadership

• Collaborating with teams through the production and post production of campaigns.

Digital Marketing and Social Media Director

Luna's Nightcap Productions, Apr ‘24 - Present

• Strategized brand identity and created guidelines
• Reported analytics and built content strategies based on that data
• Directed a team of photo/videographers, editors, and graphic designers

Social Media Director

AAA Distributor, Nov ‘23 - Jul ‘24

• Strategized organic and paid media campaigns
• Collaborated with VP of Omnichannel, Marketing Manager, and Creative Director
• Led a team of photo/video editors and graphic designers

Social Media Coordinator

Chester County Economic Development Council, Jan ‘23 - Nov ’23

• Strategized organic and paid media campaigns
• Conducted market research through interviews
• Wrote best practices guide for content creation and trained colleagues

Social Media Manager

East Coast Shellfish Growers Association, Jun ‘22 - Nov ’23

• Created content from the brand's educational resources to encourage engagement
• Directed relevant, timely content that catered to both industry and internet trends
• Analyzed survey responses to gain insights into the market and target audience

Social Media Manager

Prim and Perverse, Apr ‘21 - Apr ‘22

• Integrated brand identity across social media, website, and customer review platforms
• Forged strategic partnerships with industry peers

Digital Artist

The Shadowlight Group, Nov ‘14 - Oct ‘15

• Collaborated with a team of digital artists, photographers, interior designers and production crew to create lifestyle & product shots
• Assisted senior artists with client jobs, ranging from product shots to lifestyle shoots for Samsung, Lowe’s, Frigidaire, and KitchenAid