My approach is to research and develop strategies that are driven by analytics, but still feel human.

With over four years of experience across a wide range of industries, I utilize my skills in storytelling, content creation, and creative direction to establish a brand reputation that is both authentic and true to its values.

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I’m obsessed with the internet and fascinated by its impact on culture and mass consumption on a global scale. This is why strategic direction has my heart! My experience also includes producing both short- and long-form videos, digital graphics, and printed advertisements, such as magazine ads and billboards. 

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I have directed over a dozen promotional shoots and led post-production teams with briefing materials. Additionally, I have established and maintained relationships with external parties, including public relations firms and advertising agencies.

Strategy

• Crafting tailored social media and branding strategies aligned with business goals, ensuring every marketing effort is impactful, cohesive and delivers the desired results.

Creative Direction

• Enhance your brand's visual identity with captivating graphics and compelling videos that effectively communicate your message across mediums and cohesively build brand awareness.

Profile Management & Reports 

• Skillfully handle publishing calendars and provide detailed performance reports for informed decision-making and continuous improvement.

Community Management 

• Manage public-facing customer service on social channels and websites, fostering positive connections and long-term loyalty.

Persuasive Copywriting

• Craft engaging content across platforms that captivates your audience and drives action.

Leadership

• Collaborating with teams through the production and post production of campaigns.

SMC Creative House

Social Media Content Creator | Mar 2025 - Present | Part-Time Contract

An international advertising agency specializing in brand strategy, social media, and content creation, headquartered in New York City with branches in Los Angeles, São Paulo, London, Rio de Janeiro, and Paris. 

My responsibilities in this role include:

• Create content for two Philadelphia-based clients in the food and beverage industry
  
  • A Szechuan hotpot restaurant with six locations along the west and east coasts in the U.S.
  • A franchised Taiwanese boba tea shop with 13 locations in the U.S. and 24 locations across Indonesia and Malaysia
• Collaborate with the owners on scriptwriting, then direct and film those ideas, in addition to the content ideas outlined by the agency’s creative team
• Produced (scripted, directed, and edited) a top-performing post with 241K views, surpassing paid post averages by 13x and organic post averages by 91x

Digital Marketing and Social Media Director

Luna's Nightcap Productions, Apr ‘24 - Present

• Strategized brand identity and created guidelines
• Reported analytics and built content strategies based on that data
• Directed a team of photo/videographers, editors, and graphic designers

Social Media Director

AAA Distributor, Nov ‘23 - Jul ‘24

• Strategized organic and paid media campaigns
• Collaborated with VP of Omnichannel, Marketing Manager, and Creative Director
• Led a team of photo/video editors and graphic designers

Social Media Coordinator

Chester County Economic Development Council, Jan ‘23 - Nov ’23

• Strategized organic and paid media campaigns
• Conducted market research through interviews
• Wrote best practices guide for content creation and trained colleagues

Social Media Manager

East Coast Shellfish Growers Association, Jun ‘22 - Nov ’23

• Created content from the brand's educational resources to encourage engagement
• Directed relevant, timely content that catered to both industry and internet trends
• Analyzed survey responses to gain insights into the market and target audience

Social Media Manager

Prim and Perverse, Apr ‘21 - Apr ‘22

• Integrated brand identity across social media, website, and customer review platforms
• Forged strategic partnerships with industry peers

Digital Artist

The Shadowlight Group, Nov ‘14 - Oct ‘15

• Collaborated with a team of digital artists, photographers, interior designers and production crew to create lifestyle & product shots
• Assisted senior artists with client jobs, ranging from product shots to lifestyle shoots for Samsung, Lowe’s, Frigidaire, and KitchenAid